The film opens with Elvis Presley's "Only You", Moscow radio morning signals, Kremlin grumblers and the USSR anthem. A young man appears, smoking and shaving in front of the camera, but his hair continues to grow so fast that after a few minutes his body resembles an animal. The film evokes the backwardness of the Soviet order, with elements of performance. The artist Jānis Viņķelis plays the role of the man.